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Wednesday, 10 February 2016

ASOS LIKES | The launch of #DigiDating

In a world where our generation would rather stay in - with a glass of wine, of course - to Tinder and scope out potential dates in our own home, it's no surprise that a Digi Dating show has come along.

Formidable Joy - UK Fashion, Beauty & Lifestyle blog | ASOS Likes | The launch of #DigiDating; Formidable Joy; Formidable Joy Blog; ASOS; ASOS Likes; Access All Asos; #DigiDating; DigiDating; Lifestyle; Behind the scenes

#DigiDating is the brainchild of ASOS likes (ASOS do a lot more than sell clothes and accessories, y'know) and when I bagged myself an invite to the filming of the show, I grabbed my bestie and eagerly headed down to London.

It was certainly something a bit different to do that evening and pretty glam too. The studio looked really cool all done up and there were so many fashionable outfits everywhere! With a few free drinks and the lovely Lucy on hand to make sure we were having a good time, we got ourselves comfortable and ready for the show to begin.

You can see exactly what happened here.


Can you spot me?!

The hosts were beyond funny and quirky - I didn't stop laughing all night and genuinely had a really good time. I actually took a Media Production course in college, so to attend something behind the scenes again was a welcome reminder of how much I loved the production side of things. 

It was really interesting to see it all come together - we had plenty of opportunities to participate and it's great seeing the final result too. It's especially interesting to see how the video has come together from us standing in the studio so recently.

I also think it's such a great idea overall - it's kind of like Blind Date meets the new age with an obvious digital twist. This meant the questions were a lot more different and funny, as were the tasks of the contestants.


Didn't the set look fab?!

Special props to ASOS Likes for arranging this all and making us feel so welcome. We'd traipsed far across London but it was more than worth it and, well, it was certainly better then being sat at home doing nothing.

If you're single this Valentines day, why don't you try your hand at some #DigiDating?

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24 comments:

  1. Sounds like a really interesting experience! The set looks fab!

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    1. It was really fun and interesting too x

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  2. Who knew that Asos could come up with a dating show that is so cool!

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    1. I know, they do so much as a brand!

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  3. oh wow what a fun and interesting experience indeed

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  4. I am not looking to date but wanted to read this post when I saw that this is something ASOS is involved with. I am in marketing and just find it interesting to see brands diversify like this. Thanks for sharing

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    1. It was definitely interesting from that point of view and part of the reason I went along too, I love seeing things from behind the scenes x

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  5. This sounded like such a cool experience. The hosts and producers must have a blast making the show.

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    1. It sounds like they had a right laugh x

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  6. Looks like a fantastic trip to the big city! Such an interesting experience, for sure!

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  7. This looks great for the single ones to try. Great post.

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    1. I agree, I hope they do another series. thank you! x

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  8. What an awesome idea!! Looks like you had fun at this event :) I had no idea that ASOS were anything other than a clothing site so the brand has gone up in my estimations!

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    1. That's great! I've always admired them as a brand because they're always doing something quirky or different for sure x

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  9. This is a great idea, any version of blind date gets my vote! I had no idea asos branched out to stuff like this

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    1. I know, definitely worth keeping an eye on them and seeing what else they have coming up x

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  10. This sounds like a great experience - it looks like a modern version of blind date.

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    1. It definitely is, and it's so much funnier too x

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  11. Oh wow this looks like a fab experience!

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  12. this is such a cute idea! glad you guys enjoyed yourselves :)

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