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Sunday, 7 September 2014

LIFESTYLE // RECAP OF BLOGGERS LOVE FASHION WEEK



You may remember that earlier this year I was asked to be a VIB (Very Important Blogger) for the first ever Bloggers Fashion Week. I was lucky enough to be able to return as a VIB again for the second time around and immediately I couldn't wait to see all the other VIB girls.

The event was two days long this time and held in the same stunning location overlooking Leicester Square. I really enjoyed BLFW but felt it was more so to do with the company (seeing my blogger friends) then everything overall. Danielle had done another great job at arranging everything but unfortunately a lot of brands had to pull out (which was out of her control) and put a bit of a downer on things on the first day. I found that for the first two hours, as VIB's there wasn't really much for us to do except for talk to the two brands that did turn up.

Inspire Magazine Online - UK Fashion, Beauty & Lifestyle blog | Lifestyle // Recap of Bloggers Love Fashion Week; Inspire Magazine; Inspire Magazine Online; Bloggers Love Fashion Week; BLFW

Whereas last year there was a lot more going on with talks, Q&As, a jewelry making workshop and the Mad Hatters Tea Party (as well as a themed dress code for each day), this time around a lot of the event seemed to focus more on showcasing brands. Although this is great and certainly felt much more professional, I did miss the laid back and fun atmosphere from last year and, whilst waiting for the second part of the evening to start, I felt a little bored once I had spoken to both the brands showcasing. 

However, the following day we had the opportunity to style our own models which was quite fun. It gave us the opportunity to talk more with the brands that were there that way and try different items from different brands, pairing them together to see what it looked like etc. I felt the second day was a lot more exciting because we had more things to do so to speak and more brands to talk to.

Inspire Magazine Online - UK Fashion, Beauty & Lifestyle blog | Lifestyle // Recap of Bloggers Love Fashion Week; Inspire Magazine; Inspire Magazine Online; Bloggers Love Fashion Week; BLFWInspire Magazine Online - UK Fashion, Beauty & Lifestyle blog | Lifestyle // Recap of Bloggers Love Fashion Week; Inspire Magazine; Inspire Magazine Online; Bloggers Love Fashion Week; BLFW

The second day also featured a Tweet Boutique which I really loved. Rather then just receiving freebies, brands gave us products in return of following them and sending out a quick tweet about them. I found this quite interesting as essentially, this is what a lot of blogging boils down to when a brand sends out items and a blogger talks about them. It's all a way to promote a brand and help benefit the blogger and I felt this fun and straight to the point 'task' cut out the middle man and made something much more instant.

There were a lot of exciting brands that intrigued me further, including Didi's Boutique, Sound Chick Accessories and more. But of course I will do a post featuring my favourite brands from the event as this is just a quick recap of my time there!

Inspire Magazine Online - UK Fashion, Beauty & Lifestyle blog | Lifestyle // Recap of Bloggers Love Fashion Week; Inspire Magazine; Inspire Magazine Online; Bloggers Love Fashion Week; BLFW

As always, the catwalks were a lot of fun too. I really loved how as VIBs, we got front row seats with actual seats allocated to us and with goody bags sitting on top. This made the whole event feel really professional and just like fashion shows in London Fashion Week which I loved.

Overall I felt Bloggers Love Fashion Week was another success and I really loved seeing my fellow VIBs again & mingling with some new and exciting brands.

Keep an eye out for some more upcoming BLFW posts including what I wore, my favourite brands from the event and more!

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2 comments:

  1. Ooh, this looks like it was a good time (despite the letdowns here and there)! I hope you had fun anyway!

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  2. Lovely photos, Louise!! Seems like a great time! :)
    ~Moll

    www.mollymac13.blogspot.com

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